• Call Us Now
  • Keith Motors Group Data Privacy Notice

    The importance of your privacy

    At Keith Motors Limited we take your privacy seriously and will only use your personal information for the following purposes, to administer your account and to provide products and services you have requested from us. We will never sell your data on to third parties.

    What data do we hold?

    Keith Motors Group will hold data you have provided to us to enable us to carry out the following:

    • To provide or manage any information, products or services you have asked for.
    • To help us identify you when you contact us.
    • To help us improve the quality of our products and services.
    • To help us recover debts.
    • To identify other products and services which might be of interest to you and to inform you about our products and services

    Marketing

    Your data will be processed under the legal basis of ‘Legitimate interest’ or ‘Consent’, or a combination of both to continue to provide you with details and information relating to our products and services offered by us and any other Company or business undertaking owned or controlled by, or associated with, the Keith Motor Group e.g. sister, parent and subsidiary companies. We may contact you during your ownership cycle for essential work such as reminders of MOT and services. We compile data from various sources in to one place to deliver a more personalised experience for you. You may opt out of any form of marketing activity by expressing your wish to do so when we check or collect your personal information, or by contacting our data protection officer below.

    When you visit our website we will use cookies on your browser in a number of ways which are as follows.

    Aggregated Site Usage Statistics

    Cookies may be placed on your computer, phone or other Internet device to provide us with aggregated data of the usage of this site and the mediums which are driving traffic to the site. The data gathered by these is aggregated and therefore your individual usage of this site cannot be attributed to you.

    Essential Site Features

    Cookies may be placed upon your computer, phone or other Internet device in order to provide essential site features such as allowing you to compare different cars in stock and complete enquiry forms quickly.

    Complimentary Site Features

    The site may also use Cookies for certain complimentary purposes such as showing you the car that you last looked at on the home page. All these functions are designed to improve your experience of using the site. If you don't want this site to place Cookies on your device you can disable these using your Internet Browser settings.

    For further information please visit www.aboutcookies.org or www.allaboutcookies.org

    Finance Applications

    If you should ask us to arrange vehicle finance for you the information you provide specifically for this purpose will be disclosed to a limited number of finance providers for the purpose of considering the application. The finance companies may use this information to carry out searches with credit reference agencies and other regulatory and statutory bodies. A record of those searches will be kept and may be used by other lenders in assessing applications from you and members of your household for credit in the future. The finance companies will cross-check this information with other lenders to prevent fraud and may use this information for statistical or marketing purposes. The finance companies may use credit scoring as part of their decision making process. In some cases, the information provided on this form may be disclosed to a credit reference agency, such as Experian or Equifax. Credit reference agencies may also use this information to carry out further searches for other regulatory and statutory bodies.

    Your right to withdraw consent

    Except as required by law, we will not use or disclose your personal information for any purpose for which you have not given us your consent or later withdraw your consent. If you withdraw consent, you agree that in spite of this withdrawal we may continue to use the personal information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have, for example a finance agreement.

    Where your data is stored

    We retain your details for as long as we have evidence that you still own the vehicle unless you ask us to delete these details sooner. We take steps to ensure any businesses we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely. The security of your data is paramount. Documentation can be supplied on request from our Data Protection Officer details of who can be found below.

    Under data privacy laws, you have the rights to:

    • request access to your personal data;
    • request deletion or correction of your personal data; and
    • request that your personal data be transferred to another person.

    Your data will be kept until such time that you request you no longer wish for us to provide you with details and information relating to our products and services and for a further period thereafter of 6 years. This period has been set for the protection of our organisation in the event of any complaint or claim for breach of contract or professional negligence claim. If such a claim has been filed, the data will be retained for a period of 6 years following resolution of that claim and for 6 years following the resolution of any further claims. This period has been determined for the protection of the organisation in the event any professional negligence or breach of contract claims in the event we use representation to defend any claims.

    You have the right to be informed of fair processing information with a view to transparency of data. This statement is intended to fulfil that right

    You have the right to access the information we hold. You should make such a request in writing to our Data Protection Officer using the above contact information. We shall provide the data within 1 month. Where a request is manifestly unfounded or excessive we may charge a reasonable fee or refuse the request. In the event of a fee or refusal, you will be advised of this and your further rights relating to the fee or refusal.

    You have the right to request the information we hold is rectified if it is inaccurate or incomplete. You should contact our Data Protection Officer using the above contact information and provide him with the details of any inaccurate or incomplete data. We will then ensure that this is amended within one month. We may, in complex cases, extend this period to two months.

    You have the right to erasure in the form of deletion or removal of personal data where there is no compelling reason for its continued processing. We have the right to refuse to erase data where this is necessary in the right of freedom of expression and information, to comply with a legal obligation for the performance of a public interest task, exercise of an official authority, for public health purposes in the public interest, for archiving purposes in the public interest, scientific research, historical research, statistical purposes or the exercise or defence of legal claims. You will be advised of the grounds of our refusal should any such request be refused.

    You have the right to restrict our processing of your data where you contest the accuracy of the data until the accuracy is verified. You have the right to restrict our processing of your data where you object to the processing (where it was necessary for the performance of a public interest task or purpose of legitimate interests), and we are considering whether our organisation’s legitimate grounds override your interests. You have the right to restrict our processing of your data when processing is unlawful and you oppose erasure and request restriction instead. You have the right to restrict our processing of your data where we no longer need the data and you require the data to establish, exercise or defend a legal claim. You will be advised when we lift a restriction on processing.

    You have the right to data portability in that you may obtain and reuse your data for your own purposes across different services, from one IT environment to another in a safe and secure way, without hindrance to usability. The exact method will change from time to time. You will be informed of the mechanism that may be in place should you choose to exercise this right.

    You have the right to object to the following:

    • processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling);
    • direct marketing (including profiling); and
    • processing for purposes of scientific/historical research and statistics

    Whilst there is no anticipated automated decision making relating to the data you provide, you have rights where there is automated decision making including profiling. We may only do this where it is necessary for the entry into or performance of a contract, authorised by EU or the UK law or based on your explicit consent. Whilst it is not anticipated that this will occur, where it does, we will give you information about this processing, introduce to you simple ways for you to request human intervention or challenge a decision, and carry out regular checks to ensure that our systems are working as intended.

    Website

    Our website is powered Bluesky Interactive Ltd, our third party web services provider. Bluesky Interactive Ltd is committed to ensuring that data is processed in accordance with applicable data privacy laws, and is kept secure.

    When someone visits our website, Google Anayltics collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). Google Anayltics collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.

    When you submit information using an online form, Bluesky processes the data collected and stores it for up to 3 years for the legitimate business purpose of enabling us to access the information and deal with your request. We collect the following information: Name, Email address, Phone Number, Nature of enquiry

    You have the right to lodge a complaint with a supervisory authority such as the Information Commissioner’s Office or any other of our regulators or accreditors that may regulate or provide accreditations to us from time to time. We advise that you exhaust our internal complaints procedure prior to referring the matter to any supervisory, regulatory or accrediting body. A copy of our complaints process is available from our Data Protection Officer at the contact information above.

    Data Protection Officer

    Name: Mark Jones
    Address: Lyndhurst Road, Christchurch, Dorset, BH23 4SB
    Email: mark.jones@keithmotors.com

    If we are unable to resolve any issues you raise within 30 days you have you have the right to complain to the Information Commissioners Office @ https://ico.org.uk/concerns

    Keith Motors Group reserves the right to update or amend this data privacy notice in line with customer feedback or updates in legislation and it will be published at https://www.keithmotors.com/privacy-and-legal.aspx

    Partners we may share your information with:

    Company Web link
    Ald Automotive (Ford Lease) https://www.aldautomotive.com/data-privacy-policy
    Allianz Insurance https://www.allianz.co.uk/privacy-legal-cookie-policy.html/
    Blackhorse Finance https://www.blackhorse.co.uk/privacy
    Evolution Fiance https://motorfinance.evolutionfunding.com/privacy-policy/
    Ford Motor Company https://www.ford.co.uk/useful-information/privacy-policy
    Ford Credit of Europe (FCE) https://www.ford.co.uk/useful-information/privacy-policy
    Ford Protect https://www.myfordprotect.co.uk/privacy.html
    Ford Insure http://www.ford-insure.co.uk/privacy-and-cookies/privacy-policy.php
    Ford Assist https://www.ford.co.uk/useful-information/privacy-policy
    Ford Asset Protection http://www.carcareplan.com/privacy-policy.html
    ITC Compliance http://www.itccompliance.co.uk/privacy-statement.php
    Supagard https://www.supagard.com/privacy/
    Northridge Finance https://www.northridgefinance.com/privacy-policy/
    Motonovo Finance https://customer.motonovofinance.com/privacy
    Motability https://www.motability.co.uk/utilities/privacy-notice/
    Motability RSA Insurance https://www.motability.rsagroup.co.uk/cookies-privacy-policy.html
    DVLA https://www.gov.uk/government/publications/dvla-privacy-policy/dvla-privacy-policy
    Post Office https://www.postoffice.co.uk/privacy
    Rhino Events http://rhinodesign.co.uk/privacy-policy
    MB Marketing https://www.mbadvertising.co.uk/privacy-legal/
    Pinnacle https://www.pinewood.co.uk/privacy-policy/
    Rentman https://www.ford.co.uk/useful-information/privacy-policy
    Lansdowne Woodward http://www.lansdowne-woodwardfs.co.uk/about-us/privacy-policy/
    Mountune https://www.ford.co.uk/useful-information/privacy-policy
    QBE https://www.group.qbe.com/global-policies/qbe-global-privacy-policy-summary


    Opt Out

    Read what our customers have to say

      We have been rated 4.62 out of 5 based on 479 ratings.


    • I do not live locally to Keith Motors Christchurch. Approx. 3 years I was on the Motorway driving to the coast and had a problem with my Kuga of that time. On arrival at my destination I started looking for a local Ford agent and found my way to Keith Motors where I found them to be very helpful. My own local Ford agent, from whom I had purchased my car, had unfortunately closed and so when the next service was due I took my car to Keith Motors. Everything went well and on the strength of that my wife decided to have her car serviced there as well. We have, for the last 3 years had our cars serviced at Keith Motors without problem. I'd recommend them to all.

      Mr B, 16th October 2018

    • Keith Motors Select were fantastic because they are fair and honest as well as very reasonable

      Mr Maurice Barnett, 15th October 2018

    • My experience at Keith Motors Select was positive because good sales guy. Car was serviced and MOT'd and had cam belt and water pump changed for me when I bought it because sales guy checked the service history and it was due.

      Mr P, 15th October 2018

    • I'd definitely recommend Keith Motors Christchurch to friends and family because the salesnan, Sam, really listened to my needs and narrowed it down to a couple of cars to try and talked through the benefits of both. After a test drive and purchase of my car he did everything possible to deliver it to me on a convenient day. The car looked brand new on delivery and Sam made sure that I could use all the media features and controls.

      Mrs Kay Stead, 14th October 2018

    • The staff at Keith Motors Verwood were good because I know all the staff there and they go out of their way to help me, whether it relates to servicing or buying a car. Earlier this year I had a lot of work done on a previous car to get it through the MOT. However, it failed on emissions, which was unexpected. Ford did not charge me for the work. I am very grateful for this and consider them to give a very good and caring service.

      Mrs Angela Oliver, 14th October 2018

    • I would recommend Keith Motors Select to friends and family because as they always aim to please

      Mr Kevin Gilbert, 14th October 2018

    • I'd endorse Keith Motors Christchurch because Ryan was very open and placed no pressure on me to buy. I found him to be honest and helpful throughout the process. The car was presented well and I was allowed to take it out on a test drive, and it was that sold the car to me. Susequently there was one minor problem which Keith Motors are in the process of sorting out and any delay has not been their fault and I would like to praise Colin and staff for the way that they have dealt with this and managing to solve the problem and bring it to a successful conclusion. I have already recommended Keith Motors in my conversations with my acquaintances especially for the way that they have attended to me and the way that they have stuck with the problem. There is one other person I would like to praise and that is the telephone receptionist, she comes over as having a truly lovely personality and I can say that her cheerful and welcoming answers on the phone are more than acceptable and encouraging. Well done Keith Motors.

      Mr John Bright, 13th October 2018

    • I'd definitely recommend Keith Motors Christchurch because they extremely helpful they didn't pressure you for a sale , we had a number of test drives with Ben who is an excellent salesman. Very happy with our trade in and sale.

      Mr Rowland Collis, 13th October 2018

    • I'd recommend Keith Motors Christchurch because Hayden Morton-Taylor was extremely helpful pre sale, during the sale and post sale. He is the reason we bought Ford rather than VW or Mini.

      Mrs T, 11th October 2018

    • I'd definitely recommend Keith Motors Verwood to friends and family because the service I received was good. Very helpful and approachable staff. Didn't feel pressurised into a purchase or agreement

      Mrs Janet Hooper, 10th October 2018

    • I'd recommend Keith Motors Christchurch to anyone because they are open and honest

      Mr Jason Rankin, 10th October 2018

    • Great selection of cars and friendly, helpful, non-pushy sales. Was very happy to be able to part exchange my old MOT failure car!

      Mr Walters, 10th October 2018

    • I was happy with the service at Keith Motors Christchurch because Kai was extremely helpful, knowledgeable and helpied me make informed choice without pushing which made me feel totally at ease and highly likely to come back.

      Miss Cathy Marsden, 10th October 2018

    • Keith Motors Christchurch were helpful because they were honest. Not pushy. They dealt with us with respect. We had an issue after we got the car home and they sorted it straight away. Very good service

      Mr James Burge, 10th October 2018

    • I was happy with the service at Keith Motors Christchurch because The staff were very helpful and attended to every detail promptly that I brought to their attention.

      Mrs Ann Robson, 10th October 2018

    • I'd endorse Keith Motors Christchurch because I have dealt with them satisfactorily for more than 30 years.

      Mrs Monique C, 10th October 2018

    • My experience at Keith Motors Christchurch was memorable because Jon House the car salesman that sold us the car was brilliant and knew what type of car we were after. Well done to Jon and thank you.

      Mr John Whitlock, 10th October 2018

    • I'd recommend Keith Motors Verwood to anyone because the service was very good and i am very happy

      Mrs Sarah Carr, 10th October 2018

    • I'd suggest Keith Motors Verwood to a friend because the sales man was very helpful during and after I bought my car

      Mr Roger Ingram, 10th October 2018

    • I'd suggest Keith Motors Christchurch to a friend because the service I received

      Mr Chay Lothian, 10th October 2018

    • Keith Motors Christchurch were fantastic because I have always had good service from both sales and service departments and exchanging my car has proved no exception. This is my 3rd Fiesta in 7 years and Keith Motors must have influenced my decision!

      Mrs Philippa Freed, 10th October 2018

    • I'd endorse Keith Motors Christchurch because friendly and approachable sales person and active in helping me find the right car

      Mr Joel Potter, 10th October 2018

    • The experience at Keith Motors Select was good because THE Car that I was looking for was there at the right price

      Mr Malcolm Humm, 25th September 2018

    • The experience at Keith Motors Verwood was good because it was a smooth transaction from start to finish. Very experienced & knowledgeable salesman.

      Mr I, 24th September 2018

    • The staff at Keith Motors Christchurch were good because they where not over pushy salesmen. I was given time to look and decide.

      Mr David Whetton, 24th September 2018

    • The experience at Keith Motors Christchurch was good because salesman was very helpful and the whole experience was excellent.

      Mrs Charmaine Barnett, 24th September 2018

    • The experience at Keith Motors Verwood was good because They are all very friendly and will help in any which way they can.

      Mr Cameron Blake, 23rd September 2018

    • The experience at Keith Motors Christchurch was good because the attentions detail was excellent

      Mr Alan Crowe, 23rd September 2018

    • I'd definitely recommend Keith Motors Christchurch because this is the 5th car bought from the Christchurch branch everyone is always so helpful, friendly and happy to explain any queries, always follow up and make sure all is going well. Great service

      Mrs Melanie Bates, 22nd September 2018

    • Keith Motors Christchurch were great because they made us feel very welcome and comfortable, answered all questions as did Jon House our salesperson who was exemplary and made our experience of buying our Ford Kuga, a big buy for us, stress-free, with no pressure, giving us time to be certain that this was the right car for us.

      Mr Hugh Neil, 22nd September 2018

    Call me back

    Fill out the form below and one of our team will give you a call back ASAP.

    At Keith Motors Ltd we take your privacy seriously and will only use your personal information to administer your account and to provide the products and services you have requested from us. You can see how we process your data and understand your rights at https://www.keithmotors.com/privacy-and-legal.aspx. By submitting your contact data in the form above you consent to us processing your personal data, in accordance with our Data Privacy Notice, and contacting you via these methods. You may opt out at any time by visiting www.keithmotors.com/opt-out/

    KEITH MOTORS CELEBRATING 65 YEARS OF FAMILY SERVICE

    Keith Motors (Christchurch) Ltd, Lyndhurst Rd, Christchurch, Dorset BH23 4SB. Registered Number 791927. VAT Number 580198229

    Keith Motors (Christchurch) Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender. We can introduce you to a limited number of finance providers and may receive a commission from them for the introduction. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.