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  • Keith Motors Group Data Privacy Notice

    The importance of your privacy

    At Keith Motors Limited we take your privacy seriously and will only use your personal information for the following purposes, to administer your account and to provide products and services you have requested from us. We will never sell your data on to third parties.

    What data do we hold?

    Keith Motors Group will hold data you have provided to us to enable us to carry out the following:

    • To provide or manage any information, products or services you have asked for.
    • To help us identify you when you contact us.
    • To help us improve the quality of our products and services.
    • To help us recover debts.
    • To identify other products and services which might be of interest to you and to inform you about our products and services


    Your data will be processed under the legal basis of ‘Legitimate interest’ or ‘Consent’, or a combination of both to continue to provide you with details and information relating to our products and services offered by us and any other Company or business undertaking owned or controlled by, or associated with, the Keith Motor Group e.g. sister, parent and subsidiary companies. We may contact you during your ownership cycle for essential work such as reminders of MOT and services. We compile data from various sources in to one place to deliver a more personalised experience for you. You may opt out of any form of marketing activity by expressing your wish to do so when we check or collect your personal information, or by contacting our data protection officer below.

    When you visit our website we will use cookies on your browser in a number of ways which are as follows.

    Aggregated Site Usage Statistics

    Cookies may be placed on your computer, phone or other Internet device to provide us with aggregated data of the usage of this site and the mediums which are driving traffic to the site. The data gathered by these is aggregated and therefore your individual usage of this site cannot be attributed to you.

    Essential Site Features

    Cookies may be placed upon your computer, phone or other Internet device in order to provide essential site features such as allowing you to compare different cars in stock and complete enquiry forms quickly.

    Complimentary Site Features

    The site may also use Cookies for certain complimentary purposes such as showing you the car that you last looked at on the home page. All these functions are designed to improve your experience of using the site. If you don't want this site to place Cookies on your device you can disable these using your Internet Browser settings.

    For further information please visit www.aboutcookies.org or www.allaboutcookies.org

    Finance Applications

    If you should ask us to arrange vehicle finance for you the information you provide specifically for this purpose will be disclosed to a limited number of finance providers for the purpose of considering the application. The finance companies may use this information to carry out searches with credit reference agencies and other regulatory and statutory bodies. A record of those searches will be kept and may be used by other lenders in assessing applications from you and members of your household for credit in the future. The finance companies will cross-check this information with other lenders to prevent fraud and may use this information for statistical or marketing purposes. The finance companies may use credit scoring as part of their decision making process. In some cases, the information provided on this form may be disclosed to a credit reference agency, such as Experian or Equifax. Credit reference agencies may also use this information to carry out further searches for other regulatory and statutory bodies.

    Your right to withdraw consent

    Except as required by law, we will not use or disclose your personal information for any purpose for which you have not given us your consent or later withdraw your consent. If you withdraw consent, you agree that in spite of this withdrawal we may continue to use the personal information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have, for example a finance agreement.

    Where your data is stored

    We retain your details for as long as we have evidence that you still own the vehicle unless you ask us to delete these details sooner. We take steps to ensure any businesses we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely. The security of your data is paramount. Documentation can be supplied on request from our Data Protection Officer details of who can be found below.

    Under data privacy laws, you have the rights to:

    • request access to your personal data;
    • request deletion or correction of your personal data; and
    • request that your personal data be transferred to another person.

    Your data will be kept until such time that you request you no longer wish for us to provide you with details and information relating to our products and services and for a further period thereafter of 6 years. This period has been set for the protection of our organisation in the event of any complaint or claim for breach of contract or professional negligence claim. If such a claim has been filed, the data will be retained for a period of 6 years following resolution of that claim and for 6 years following the resolution of any further claims. This period has been determined for the protection of the organisation in the event any professional negligence or breach of contract claims in the event we use representation to defend any claims.

    You have the right to be informed of fair processing information with a view to transparency of data. This statement is intended to fulfil that right

    You have the right to access the information we hold. You should make such a request in writing to our Data Protection Officer using the above contact information. We shall provide the data within 1 month. Where a request is manifestly unfounded or excessive we may charge a reasonable fee or refuse the request. In the event of a fee or refusal, you will be advised of this and your further rights relating to the fee or refusal.

    You have the right to request the information we hold is rectified if it is inaccurate or incomplete. You should contact our Data Protection Officer using the above contact information and provide him with the details of any inaccurate or incomplete data. We will then ensure that this is amended within one month. We may, in complex cases, extend this period to two months.

    You have the right to erasure in the form of deletion or removal of personal data where there is no compelling reason for its continued processing. We have the right to refuse to erase data where this is necessary in the right of freedom of expression and information, to comply with a legal obligation for the performance of a public interest task, exercise of an official authority, for public health purposes in the public interest, for archiving purposes in the public interest, scientific research, historical research, statistical purposes or the exercise or defence of legal claims. You will be advised of the grounds of our refusal should any such request be refused.

    You have the right to restrict our processing of your data where you contest the accuracy of the data until the accuracy is verified. You have the right to restrict our processing of your data where you object to the processing (where it was necessary for the performance of a public interest task or purpose of legitimate interests), and we are considering whether our organisation’s legitimate grounds override your interests. You have the right to restrict our processing of your data when processing is unlawful and you oppose erasure and request restriction instead. You have the right to restrict our processing of your data where we no longer need the data and you require the data to establish, exercise or defend a legal claim. You will be advised when we lift a restriction on processing.

    You have the right to data portability in that you may obtain and reuse your data for your own purposes across different services, from one IT environment to another in a safe and secure way, without hindrance to usability. The exact method will change from time to time. You will be informed of the mechanism that may be in place should you choose to exercise this right.

    You have the right to object to the following:

    • processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling);
    • direct marketing (including profiling); and
    • processing for purposes of scientific/historical research and statistics

    Whilst there is no anticipated automated decision making relating to the data you provide, you have rights where there is automated decision making including profiling. We may only do this where it is necessary for the entry into or performance of a contract, authorised by EU or the UK law or based on your explicit consent. Whilst it is not anticipated that this will occur, where it does, we will give you information about this processing, introduce to you simple ways for you to request human intervention or challenge a decision, and carry out regular checks to ensure that our systems are working as intended.


    Our website is powered Bluesky Interactive Ltd, our third party web services provider. Bluesky Interactive Ltd is committed to ensuring that data is processed in accordance with applicable data privacy laws, and is kept secure.

    When someone visits our website, Google Anayltics collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). Google Anayltics collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.

    When you submit information using an online form, Bluesky processes the data collected and stores it for up to 3 years for the legitimate business purpose of enabling us to access the information and deal with your request. We collect the following information: Name, Email address, Phone Number, Nature of enquiry

    You have the right to lodge a complaint with a supervisory authority such as the Information Commissioner’s Office or any other of our regulators or accreditors that may regulate or provide accreditations to us from time to time. We advise that you exhaust our internal complaints procedure prior to referring the matter to any supervisory, regulatory or accrediting body. A copy of our complaints process is available from our Data Protection Officer at the contact information above.

    Data Protection Officer

    Name: Mark Jones
    Address: Lyndhurst Road, Christchurch, Dorset, BH23 4SB
    Email: mark.jones@keithmotors.com

    If we are unable to resolve any issues you raise within 30 days you have you have the right to complain to the Information Commissioners Office @ https://ico.org.uk/concerns

    Keith Motors Group reserves the right to update or amend this data privacy notice in line with customer feedback or updates in legislation and it will be published at https://www.keithmotors.com/privacy-and-legal.aspx

    Partners we may share your information with:

    Company Web link
    Ald Automotive (Ford Lease) https://www.aldautomotive.com/data-privacy-policy
    Allianz Insurance https://www.allianz.co.uk/privacy-legal-cookie-policy.html/
    Blackhorse Finance https://www.blackhorse.co.uk/privacy
    Evolution Fiance https://motorfinance.evolutionfunding.com/privacy-policy/
    Ford Motor Company https://www.ford.co.uk/useful-information/privacy-policy
    Ford Credit of Europe (FCE) https://www.ford.co.uk/useful-information/privacy-policy
    Ford Protect https://www.myfordprotect.co.uk/privacy.html
    Ford Insure http://www.ford-insure.co.uk/privacy-and-cookies/privacy-policy.php
    Ford Assist https://www.ford.co.uk/useful-information/privacy-policy
    Ford Asset Protection http://www.carcareplan.com/privacy-policy.html
    ITC Compliance http://www.itccompliance.co.uk/privacy-statement.php
    Supagard https://www.supagard.com/privacy/
    Northridge Finance https://www.northridgefinance.com/privacy-policy/
    Motonovo Finance https://customer.motonovofinance.com/privacy
    Motability https://www.motability.co.uk/utilities/privacy-notice/
    Motability RSA Insurance https://www.motability.rsagroup.co.uk/cookies-privacy-policy.html
    DVLA https://www.gov.uk/government/publications/dvla-privacy-policy/dvla-privacy-policy
    Post Office https://www.postoffice.co.uk/privacy
    Rhino Events http://rhinodesign.co.uk/privacy-policy
    MB Marketing https://www.mbadvertising.co.uk/privacy-legal/
    Pinnacle https://www.pinewood.co.uk/privacy-policy/
    Rentman https://www.ford.co.uk/useful-information/privacy-policy
    Lansdowne Woodward http://www.lansdowne-woodwardfs.co.uk/about-us/privacy-policy/
    Mountune https://www.ford.co.uk/useful-information/privacy-policy
    QBE https://www.group.qbe.com/global-policies/qbe-global-privacy-policy-summary
    Campaign Monitor https://www.campaignmonitor.com/policies/#privacy-policy 
    The Digital Press  http://thedigitalpress.co.uk/privacy-policy

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    At Keith Motors Ltd we take your privacy seriously and will only use your personal information to administer your account and to provide the products and services you have requested from us. You can see how we process your data and understand your rights at https://www.keithmotors.com/privacy-and-legal.aspx. By submitting your contact data in the form above you consent to us processing your personal data, in accordance with our Data Privacy Notice, and contacting you via these methods. You may opt out at any time by visiting www.keithmotors.com/opt-out/


    Keith Motors (Christchurch) Ltd, Lyndhurst Rd, Christchurch, Dorset BH23 4SB. Registered Number 791927. VAT Number 580198229

    Keith Motors (Christchurch) Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

    We can introduce you to a limited number of finance providers and may receive differing levels of commission from each of them for the introduction. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.