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  • Keith Motors Group Data Privacy Notice

    The importance of your privacy

    At Keith Motors Limited we take your privacy seriously and will only use your personal information for the following purposes, to administer your account and to provide products and services you have requested from us. We will never sell your data on to third parties.

    What data do we hold?

    Keith Motors Group will hold data you have provided to us to enable us to carry out the following:

    • To provide or manage any information, products or services you have asked for.
    • To help us identify you when you contact us.
    • To help us improve the quality of our products and services.
    • To help us recover debts.
    • To identify other products and services which might be of interest to you and to inform you about our products and services

    Marketing

    Your data will be processed under the legal basis of ‘Legitimate interest’ or ‘Consent’, or a combination of both to continue to provide you with details and information relating to our products and services offered by us and any other Company or business undertaking owned or controlled by, or associated with, the Keith Motor Group e.g. sister, parent and subsidiary companies. We may contact you during your ownership cycle for essential work such as reminders of MOT and services. We compile data from various sources in to one place to deliver a more personalised experience for you. You may opt out of any form of marketing activity by expressing your wish to do so when we check or collect your personal information, or by contacting our data protection officer below.

    When you visit our website we will use cookies on your browser in a number of ways which are as follows.

    Aggregated Site Usage Statistics

    Cookies may be placed on your computer, phone or other Internet device to provide us with aggregated data of the usage of this site and the mediums which are driving traffic to the site. The data gathered by these is aggregated and therefore your individual usage of this site cannot be attributed to you.

    Essential Site Features

    Cookies may be placed upon your computer, phone or other Internet device in order to provide essential site features such as allowing you to compare different cars in stock and complete enquiry forms quickly.

    Complimentary Site Features

    The site may also use Cookies for certain complimentary purposes such as showing you the car that you last looked at on the home page. All these functions are designed to improve your experience of using the site. If you don't want this site to place Cookies on your device you can disable these using your Internet Browser settings.

    For further information please visit www.aboutcookies.org or www.allaboutcookies.org

    Finance Applications

    If you should ask us to arrange vehicle finance for you the information you provide specifically for this purpose will be disclosed to a limited number of finance providers for the purpose of considering the application. The finance companies may use this information to carry out searches with credit reference agencies and other regulatory and statutory bodies. A record of those searches will be kept and may be used by other lenders in assessing applications from you and members of your household for credit in the future. The finance companies will cross-check this information with other lenders to prevent fraud and may use this information for statistical or marketing purposes. The finance companies may use credit scoring as part of their decision making process. In some cases, the information provided on this form may be disclosed to a credit reference agency, such as Experian or Equifax. Credit reference agencies may also use this information to carry out further searches for other regulatory and statutory bodies.

    Your right to withdraw consent

    Except as required by law, we will not use or disclose your personal information for any purpose for which you have not given us your consent or later withdraw your consent. If you withdraw consent, you agree that in spite of this withdrawal we may continue to use the personal information previously provided to us to the extent that we are contractually obligated to do so and to the extent necessary to enforce any contractual obligations you may have, for example a finance agreement.

    Where your data is stored

    We retain your details for as long as we have evidence that you still own the vehicle unless you ask us to delete these details sooner. We take steps to ensure any businesses we work with have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely. The security of your data is paramount. Documentation can be supplied on request from our Data Protection Officer details of who can be found below.

    Under data privacy laws, you have the rights to:

    • request access to your personal data;
    • request deletion or correction of your personal data; and
    • request that your personal data be transferred to another person.

    Your data will be kept until such time that you request you no longer wish for us to provide you with details and information relating to our products and services and for a further period thereafter of 6 years. This period has been set for the protection of our organisation in the event of any complaint or claim for breach of contract or professional negligence claim. If such a claim has been filed, the data will be retained for a period of 6 years following resolution of that claim and for 6 years following the resolution of any further claims. This period has been determined for the protection of the organisation in the event any professional negligence or breach of contract claims in the event we use representation to defend any claims.

    You have the right to be informed of fair processing information with a view to transparency of data. This statement is intended to fulfil that right

    You have the right to access the information we hold. You should make such a request in writing to our Data Protection Officer using the above contact information. We shall provide the data within 1 month. Where a request is manifestly unfounded or excessive we may charge a reasonable fee or refuse the request. In the event of a fee or refusal, you will be advised of this and your further rights relating to the fee or refusal.

    You have the right to request the information we hold is rectified if it is inaccurate or incomplete. You should contact our Data Protection Officer using the above contact information and provide him with the details of any inaccurate or incomplete data. We will then ensure that this is amended within one month. We may, in complex cases, extend this period to two months.

    You have the right to erasure in the form of deletion or removal of personal data where there is no compelling reason for its continued processing. We have the right to refuse to erase data where this is necessary in the right of freedom of expression and information, to comply with a legal obligation for the performance of a public interest task, exercise of an official authority, for public health purposes in the public interest, for archiving purposes in the public interest, scientific research, historical research, statistical purposes or the exercise or defence of legal claims. You will be advised of the grounds of our refusal should any such request be refused.

    You have the right to restrict our processing of your data where you contest the accuracy of the data until the accuracy is verified. You have the right to restrict our processing of your data where you object to the processing (where it was necessary for the performance of a public interest task or purpose of legitimate interests), and we are considering whether our organisation’s legitimate grounds override your interests. You have the right to restrict our processing of your data when processing is unlawful and you oppose erasure and request restriction instead. You have the right to restrict our processing of your data where we no longer need the data and you require the data to establish, exercise or defend a legal claim. You will be advised when we lift a restriction on processing.

    You have the right to data portability in that you may obtain and reuse your data for your own purposes across different services, from one IT environment to another in a safe and secure way, without hindrance to usability. The exact method will change from time to time. You will be informed of the mechanism that may be in place should you choose to exercise this right.

    You have the right to object to the following:

    • processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling);
    • direct marketing (including profiling); and
    • processing for purposes of scientific/historical research and statistics

    Whilst there is no anticipated automated decision making relating to the data you provide, you have rights where there is automated decision making including profiling. We may only do this where it is necessary for the entry into or performance of a contract, authorised by EU or the UK law or based on your explicit consent. Whilst it is not anticipated that this will occur, where it does, we will give you information about this processing, introduce to you simple ways for you to request human intervention or challenge a decision, and carry out regular checks to ensure that our systems are working as intended.

    Website

    Our website is powered Bluesky Interactive Ltd, our third party web services provider. Bluesky Interactive Ltd is committed to ensuring that data is processed in accordance with applicable data privacy laws, and is kept secure.

    When someone visits our website, Google Anayltics collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). Google Anayltics collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.

    When you submit information using an online form, Bluesky processes the data collected and stores it for up to 3 years for the legitimate business purpose of enabling us to access the information and deal with your request. We collect the following information: Name, Email address, Phone Number, Nature of enquiry

    You have the right to lodge a complaint with a supervisory authority such as the Information Commissioner’s Office or any other of our regulators or accreditors that may regulate or provide accreditations to us from time to time. We advise that you exhaust our internal complaints procedure prior to referring the matter to any supervisory, regulatory or accrediting body. A copy of our complaints process is available from our Data Protection Officer at the contact information above.

    Data Protection Officer

    Name: Mark Jones
    Address: Lyndhurst Road, Christchurch, Dorset, BH23 4SB
    Email: mark.jones@keithmotors.com

    If we are unable to resolve any issues you raise within 30 days you have you have the right to complain to the Information Commissioners Office @ https://ico.org.uk/concerns

    Keith Motors Group reserves the right to update or amend this data privacy notice in line with customer feedback or updates in legislation and it will be published at https://www.keithmotors.com/privacy-and-legal.aspx

    Partners we may share your information with:

    Company Web link
    Ald Automotive (Ford Lease) https://www.aldautomotive.com/data-privacy-policy
    Allianz Insurance https://www.allianz.co.uk/privacy-legal-cookie-policy.html/
    Blackhorse Finance https://www.blackhorse.co.uk/privacy
    Evolution Fiance https://motorfinance.evolutionfunding.com/privacy-policy/
    Ford Motor Company https://www.ford.co.uk/useful-information/privacy-policy
    Ford Credit of Europe (FCE) https://www.ford.co.uk/useful-information/privacy-policy
    Ford Protect https://www.myfordprotect.co.uk/privacy.html
    Ford Insure http://www.ford-insure.co.uk/privacy-and-cookies/privacy-policy.php
    Ford Assist https://www.ford.co.uk/useful-information/privacy-policy
    Ford Asset Protection http://www.carcareplan.com/privacy-policy.html
    ITC Compliance http://www.itccompliance.co.uk/privacy-statement.php
    Supagard https://www.supagard.com/privacy/
    Northridge Finance https://www.northridgefinance.com/privacy-policy/
    Motonovo Finance https://customer.motonovofinance.com/privacy
    Motability https://www.motability.co.uk/utilities/privacy-notice/
    Motability RSA Insurance https://www.motability.rsagroup.co.uk/cookies-privacy-policy.html
    DVLA https://www.gov.uk/government/publications/dvla-privacy-policy/dvla-privacy-policy
    Post Office https://www.postoffice.co.uk/privacy
    Rhino Events http://rhinodesign.co.uk/privacy-policy
    MB Marketing https://www.mbadvertising.co.uk/privacy-legal/
    Pinnacle https://www.pinewood.co.uk/privacy-policy/
    Rentman https://www.ford.co.uk/useful-information/privacy-policy
    Lansdowne Woodward http://www.lansdowne-woodwardfs.co.uk/about-us/privacy-policy/
    Mountune https://www.ford.co.uk/useful-information/privacy-policy
    QBE https://www.group.qbe.com/global-policies/qbe-global-privacy-policy-summary

    Read what our customers have to say

      We have been rated 4.64 out of 5 based on 306 ratings.


    • My experience at Keith Motors Christchurch was cracking because everything was dealt with in a professional manner. My mother is disabled. When Sam are salesmen explained that we could take the car to her address so she could look at it at home and see if it was suitable for her to get in and out of it made it a lot easier for us rather than trying to find a time to bring my mother to Keith Motors. At that time I was also able to test drive the car which was good. Other all a very good experience through purchasing my new car.

      Mrs Karen Jeans, 21st June 2018

    • I'd recommend Keith Motors Christchurch because of the friendly and attentive sales staff that made myself and my wife feel like valued customers.

      Mr B, 20th June 2018

    • I'd definitely recommend Keith Motors Christchurch because it made the process as pleasant as possible for someone who considers a car to be just a tool.

      Mrs Carol Finch, 14th June 2018

    • I'd definitely recommend Keith Motors Christchurch because from the initial meeting with Kai to the final purchase we were not pushed into making decisions. Everything was explained in detail and we were very at ease throughout the experience. This guy is an asset to the company

      Mrs Ingrid Sturgess, 14th June 2018

    • My experience at Keith Motors Christchurch was memorable because I found the car I liked

      Mr C, 14th June 2018

    • I'd recommend Keith Motors Christchurch to anyone because you a get a very good deal and service,

      Mr Lenard Dunford, 14th June 2018

    • Keith Motors Verwood were fantastic because they identified my need and were able to help offer a great package at a aforidbal price, they wernt pushy or demanding and were easy to aproach and talk to

      Mr William Wilson, 13th June 2018

    • I was pleased with Keith Motors Christchurch and would recommend them because Marc was extremely helpful and went out of his way to find what we wanted.

      Mr Derek Flynn, 13th June 2018

    • The experience at Keith Motors Ringwood was good because I felt confident I was in good hands. They made a potentially stressful experience very easy for which I was very grateful!

      Mrs M, 13th June 2018

    • The experience at Keith Motors Christchurch was fantastic because everything was simple and the service was fantastic

      Miss Kimberley Clarkson, 13th June 2018

    • Keith Motors Christchurch were really helpful and I'd recommend them because they are exceptionally professional, made me feel at ease, did not push me in any way and listened to me when I needed to get information

      Mr Alan Hall, 13th June 2018

    • My experience at Keith Motors Christchurch was positive because the staff made everything so easy. Jon in particular.

      Miss Samantha Bartlett, 13th June 2018

    • I had a great experience at Keith Motors Christchurch because the staff were friendly and knowledgeable. All the minor things were dealt with in-house, tax etc and I drove off a happy customer.

      Mr Geoffrey Darling, 13th June 2018

    • The helpful attitude of the sales person was the main contribution to what was a generally positive experience.

      Mr P, 8th June 2018

    • I was satisfied with my experience at Keith Motors. I found the sales staff courteous and pleasant.

      Mrs J, 2nd June 2018

    • Professional, friendly service - Have not experienced this level of service for 20 + years.

      Mrs Linda Garrett, 29th May 2018

    • The experience at Keith Motors Christchurch was great because of the excellent service and friendly helpful attitude of the salesman.

      Mrs B, 26th May 2018

    • Keith Motors Verwood were helpful because they listened to my requirements, let me make my own decision and were not pushy in any way.

      Mrs Julianne Bush, 24th May 2018

    • I trust them to look after me

      Mr P, 23rd May 2018

    • The experience at Keith Motors Select was good because of the helpful attitude of Paul Colman

      Mr Gabriel Shead, 22nd May 2018

    • The staff at Keith Motors Ringwood were good because they were very helpful and friendly.

      Mr And Mrs Bryant, 21st May 2018

    • I'd recommend Keith Motors Select to anyone because they had a good selection of vehicles within my budget

      Miss Karen Mee, 21st May 2018

    • Keith Motors Christchurch were great because I was looked after by Jon who is a really nice genuine guy who knows his cars

      Mr Paul Scorer, 21st May 2018

    • Kai's knowledge of the vehicles available and thorough explanation of the finance plan put me at ease and really helped me in terms of making my decision. Overall, my experience with Keith Motors was an excellent one.

      Mr Jacob A, 21st May 2018

    • The staff at Keith Motors Verwood were good because they listen to what you said and Ryan had the knowledge to explain the cars and benefits as to what i wanted, the most helpful and staight talking car sales person I have dealt with, he gave me and my wife time to talk it through.

      Mr Darby, 17th May 2018

    • I'd suggest Keith Motors Verwood to a friend because of their excellent service.

      Mr Brian Thorne, 17th May 2018

    • Very friendly, speedy service

      Mr H, 17th May 2018

    • The staff at Keith Motors Verwood were good because there were friendly and extremely attentive. I have since had issues with my car and they have always been punctual to ensure my car was sorted. I have had nothing but a great experience from them since looking for a car and now having brought my car from them. Highly recommend.

      Miss Rebecca Smith, 17th May 2018

    • The experience at Keith Motors Ringwood was great because there was a very friendly and relaxed atmosphere. Every thing was explained clearly and nothing was too much trouble. This is the 3rd vehicle I have brought from the Keith motors franchise.

      Mr Timothy Pickin, 17th May 2018

    • I'd definitely recommend Keith Motors Christchurch to friends and family because of their friendly approach, professionalism and general attitude towards new customers.

      Mr Kevin Moore, 17th May 2018

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    KEITH MOTORS CELEBRATING 65 YEARS OF FAMILY SERVICE

    Keith Motors (Christchurch) Ltd, Lyndhurst Rd, Christchurch, Dorset BH23 4SB. Registered Number 791927. VAT Number 580198229

    Keith Motors (Christchurch) Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender. We can introduce you to a limited number of finance providers and may receive a commission from them for the introduction. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.