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    Welcome to Keith Motors - New and Used Cars in Dorset

    Keith Motors is a privately owned, family run business serving motorists in Dorset, Hampshire and surrounding areas since 1951. Offering great value new cars from the Ford franchise as well as a wide selection of handpicked used cars from a small city car to a people carrier. We are extremely dedicated to providing our customers with the best value and best service.

    Keith Motors dedication to customer service has resulted in plaudits and a number of awards. In fact, we have won the Ford Chairman’s award for excellent customer service on several occasions.

    Clear and comprehensive advice is guaranteed at all Keith Motors Dealerships in Christchurch, Ringwood and Verwood. Come and visit any one of our dealerships to experience passionate and helpful staff providing detailed and comprehensive answers to any questions you may have.

    In addition to sales, we at Keith Motors offer an extensive range of aftersales services from Servicing, MOT, repairs, parts and tyres are available for all Ford vehicles, to help give you top performance, help with maintaining your vehicles value and keeping your warranty up to date.

    Keith Motors also service and repair other makes of vans and cars. At Keith Motors, we thrive on excellent customer service and we believe the customer is our most important asset. Therefore, we have incorporated exceeding customer service and value into our core values. Visit one of our dealerships in Christchurch, Ringwood or Verwood today and experience exceptional hospitality for yourself.

    Read what our customers have to say

      We have been rated 4.62 out of 5 based on 480 ratings.


    • The cars displayed were all clean and tidy The salesman ,Ben was attentive and very helpful. Finally I am very happy with the vehicle I purchased.

      Mr John Forster, 22nd October 2018

    • I do not live locally to Keith Motors Christchurch. Approx. 3 years I was on the Motorway driving to the coast and had a problem with my Kuga of that time. On arrival at my destination I started looking for a local Ford agent and found my way to Keith Motors where I found them to be very helpful. My own local Ford agent, from whom I had purchased my car, had unfortunately closed and so when the next service was due I took my car to Keith Motors. Everything went well and on the strength of that my wife decided to have her car serviced there as well. We have, for the last 3 years had our cars serviced at Keith Motors without problem. I'd recommend them to all.

      Mr B, 16th October 2018

    • Keith Motors Select were fantastic because they are fair and honest as well as very reasonable

      Mr Maurice Barnett, 15th October 2018

    • My experience at Keith Motors Select was positive because good sales guy. Car was serviced and MOT'd and had cam belt and water pump changed for me when I bought it because sales guy checked the service history and it was due.

      Mr P, 15th October 2018

    • I'd definitely recommend Keith Motors Christchurch to friends and family because the salesnan, Sam, really listened to my needs and narrowed it down to a couple of cars to try and talked through the benefits of both. After a test drive and purchase of my car he did everything possible to deliver it to me on a convenient day. The car looked brand new on delivery and Sam made sure that I could use all the media features and controls.

      Mrs Kay Stead, 14th October 2018

    • The staff at Keith Motors Verwood were good because I know all the staff there and they go out of their way to help me, whether it relates to servicing or buying a car. Earlier this year I had a lot of work done on a previous car to get it through the MOT. However, it failed on emissions, which was unexpected. Ford did not charge me for the work. I am very grateful for this and consider them to give a very good and caring service.

      Mrs Angela Oliver, 14th October 2018

    • I would recommend Keith Motors Select to friends and family because as they always aim to please

      Mr Kevin Gilbert, 14th October 2018

    • I'd endorse Keith Motors Christchurch because Ryan was very open and placed no pressure on me to buy. I found him to be honest and helpful throughout the process. The car was presented well and I was allowed to take it out on a test drive, and it was that sold the car to me. Susequently there was one minor problem which Keith Motors are in the process of sorting out and any delay has not been their fault and I would like to praise Colin and staff for the way that they have dealt with this and managing to solve the problem and bring it to a successful conclusion. I have already recommended Keith Motors in my conversations with my acquaintances especially for the way that they have attended to me and the way that they have stuck with the problem. There is one other person I would like to praise and that is the telephone receptionist, she comes over as having a truly lovely personality and I can say that her cheerful and welcoming answers on the phone are more than acceptable and encouraging. Well done Keith Motors.

      Mr John Bright, 13th October 2018

    • I'd definitely recommend Keith Motors Christchurch because they extremely helpful they didn't pressure you for a sale , we had a number of test drives with Ben who is an excellent salesman. Very happy with our trade in and sale.

      Mr Rowland Collis, 13th October 2018

    • I'd recommend Keith Motors Christchurch because Hayden Morton-Taylor was extremely helpful pre sale, during the sale and post sale. He is the reason we bought Ford rather than VW or Mini.

      Mrs T, 11th October 2018

    • I'd definitely recommend Keith Motors Verwood to friends and family because the service I received was good. Very helpful and approachable staff. Didn't feel pressurised into a purchase or agreement

      Mrs Janet Hooper, 10th October 2018

    • I'd recommend Keith Motors Christchurch to anyone because they are open and honest

      Mr Jason Rankin, 10th October 2018

    • Great selection of cars and friendly, helpful, non-pushy sales. Was very happy to be able to part exchange my old MOT failure car!

      Mr Walters, 10th October 2018

    • I was happy with the service at Keith Motors Christchurch because Kai was extremely helpful, knowledgeable and helpied me make informed choice without pushing which made me feel totally at ease and highly likely to come back.

      Miss Cathy Marsden, 10th October 2018

    • Keith Motors Christchurch were helpful because they were honest. Not pushy. They dealt with us with respect. We had an issue after we got the car home and they sorted it straight away. Very good service

      Mr James Burge, 10th October 2018

    • I was happy with the service at Keith Motors Christchurch because The staff were very helpful and attended to every detail promptly that I brought to their attention.

      Mrs Ann Robson, 10th October 2018

    • I'd endorse Keith Motors Christchurch because I have dealt with them satisfactorily for more than 30 years.

      Mrs Monique C, 10th October 2018

    • My experience at Keith Motors Christchurch was memorable because Jon House the car salesman that sold us the car was brilliant and knew what type of car we were after. Well done to Jon and thank you.

      Mr John Whitlock, 10th October 2018

    • I'd recommend Keith Motors Verwood to anyone because the service was very good and i am very happy

      Mrs Sarah Carr, 10th October 2018

    • I'd suggest Keith Motors Verwood to a friend because the sales man was very helpful during and after I bought my car

      Mr Roger Ingram, 10th October 2018

    • I'd suggest Keith Motors Christchurch to a friend because the service I received

      Mr Chay Lothian, 10th October 2018

    • Keith Motors Christchurch were fantastic because I have always had good service from both sales and service departments and exchanging my car has proved no exception. This is my 3rd Fiesta in 7 years and Keith Motors must have influenced my decision!

      Mrs Philippa Freed, 10th October 2018

    • I'd endorse Keith Motors Christchurch because friendly and approachable sales person and active in helping me find the right car

      Mr Joel Potter, 10th October 2018

    • The experience at Keith Motors Select was good because THE Car that I was looking for was there at the right price

      Mr Malcolm Humm, 25th September 2018

    • The experience at Keith Motors Verwood was good because it was a smooth transaction from start to finish. Very experienced & knowledgeable salesman.

      Mr I, 24th September 2018

    • The staff at Keith Motors Christchurch were good because they where not over pushy salesmen. I was given time to look and decide.

      Mr David Whetton, 24th September 2018

    • The experience at Keith Motors Christchurch was good because salesman was very helpful and the whole experience was excellent.

      Mrs Charmaine Barnett, 24th September 2018

    • The experience at Keith Motors Verwood was good because They are all very friendly and will help in any which way they can.

      Mr Cameron Blake, 23rd September 2018

    • The experience at Keith Motors Christchurch was good because the attentions detail was excellent

      Mr Alan Crowe, 23rd September 2018

    • I'd definitely recommend Keith Motors Christchurch because this is the 5th car bought from the Christchurch branch everyone is always so helpful, friendly and happy to explain any queries, always follow up and make sure all is going well. Great service

      Mrs Melanie Bates, 22nd September 2018

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