Proud to Support the RNLI | News | Keith Motors

Proud to support the RNLI

Ford is the official vehicle supplier to the RNLI, the charity which saves lives at sea. Our vehicles support the RNLI. The most visible is the Ford Ranger which helps lifeguards patrol beaches up and down the UK. As well as supplying vehicles, Ford are helping the RNLI by amplifying beach safety messages and fundraising. Keith Motors is also proud to support the lifesaving charity.

Supporting the MayDay Campaign

What is a MayDay? A mayday call is the most urgent plea RNLI lifesavers receive and is used when life is in immediate danger. This year the RNLI are expecting more families than ever to book holidays in the UK and Ireland. We’re helping the RNLI raise funds to keep brave lifesavers kitted and trained to deal with these emergencies – and come home safe themselves.

Supporting the MayDay Mile

We’re fundraising to support the MayDay Mile, raising money to help the RNLI.

Speak to our Team Members Today about how Keith Motors are Supporting this Month's MayDay Campaign.

Alternatively, visit our RNLI Donations Box in our Service Reception Areas and make a voluntary donation.

Donate Online

Beach Water Safety Advice from the RNLI

Now more than ever, it is important to understand beach safety when visiting for a day trip or part of a holiday.

Our partners at the RNLI have the following safety advice for those of you heading to the beach.

Leave your inflatables at home - Blow-up toys and airbeds are designed for swimming pools, not the open sea. The RNLI urges against the use of inflatables because they can easily be swept out.

Float to live - If you or your children fall into the sea unexpectedly, or you find yourself struggling in the water, remember the RNLI’s float to live advice. It could save your life.

Call for help - If you’re in an emergency situation or spot someone else in trouble, call 999 or 112 and ask for the coastguard.

Visit a lifeguarded beach

Visit an RNLI lifeguarded beach if you can. You’ll find trained professionals to help keep you safe. And they’ll be on hand if something goes wrong, in or out of the water.

To find a lifeguarded beach near you, use the RNLI’s Find my nearest lifeguarded beach tool. You can search by town, city or postcode, or you can click on the map to find your closest one. You’ll also get dates and times of the lifeguard patrols to help you plan your visit.

The sheer volume of people is making social distancing difficult whilst at the beach, so please bear the following in mind:

You might choose to visit the beach at a quieter time of day, or choose a beach with more space, where you should still swim between the red and yellow flags.

If you arrive at the beach and it is simply too crowded, consider moving on and spending your day elsewhere.


To support the lifesaving work of the RNLI and find out more click here.

Ford Ranger

RNLI lifeguards are using the Ranger’s 4WD capabilities to transit the country’s beaches while keeping the public safe. Helping to carry a wide range of rescue equipment, as well as deploying and recovering jet skis, its space and pulling power is put to good use.

Other Support Vehicle

The Ford Transit comes into its own as an operations base on location in major maritime search and rescue incidents. Whilst the Transit Custom is a reliable work horse used to undertake vital maintenance work on lifeboats and other essential equipment.

Transit Connect, Fiesta, Kuga & EcoSport are all being used by the ‘on the ground’ members of the fundraising team and the RNLI’s ‘team of educators’ to take key water safety messages to schools & events around the UK.