About Us - Keith Motors

Family Run & Award Winning New & Used Car Retailer - Delivering Excellence for 68 Years

Keith Motors is a family run business serving motorists in Dorset, Hampshire and surrounding areas since 1951. Offering great value New Cars from the Ford franchise as well as a wide selection of handpicked Used Cars, with over 200 Cars in Stock! We are extremely dedicated to providing our customers with the best value and best service.

In addition to New & Used Sales, we at Keith Motors offer an extensive range of aftersales services from Rental, Servicing, MOT, Repairs, Parts and Tyres are available for all Ford vehicles, to help give you top performance, help with maintaining your vehicles value and keeping your warranty up to date.

At Keith Motors, we thrive on excellent customer service and we believe the customer is our most important asset. Therefore, we have incorporated exceeding customer service and value into our core values.

The History of Keith Motors


Established in 1951 - Keith Motors was founded by Charles Keith after purchasing 'Excelsior Motorworks' located on Christchurch Highstreet.

Through the 1950's and 1960's Keith Motors retained a large presence on Christchurch Highstreet, providing cars and mechanical services to the people of Christchurch. Keith Motors became the number one up and coming local car garage for Christchurch and surrounding areas and a name which would be familiar for decades to come.


In 1970 Keith Motors acquires the 'Gibson Sports Cars' site on Lyndhurst Road. Which would later become the forefront and face of Keith Motors we know and love today. This allowed the business to grow and expand for years to come, with space for a forecourt, off-road parking and giving customers an excellent service experience.

In 1974 Keith Motors' Brand New Showroom opens, which includes the likes of British Leyland, Austin and MG franchises as well as incorporating a BP Petrol Station. This became the leading edge for potential customers and general motorists to fill their vehicle up with fuel while viewing Cars at Keith Motors and seeing the services we offered.


In 1980 Keith Motors makes one of the most quintessential decisions and parts from the franchises of British Leyland, Austin & MG and became the Keith Motors Ford we know and love 40 years on. Throughout the 1980's Keith Motors slowly expanded along with the Ford Brand.

In 1985Jet Petrol was introduced and Keith Motors purchased the bungalow adjacent to the dealership, allowing the company to expand its office and staffing facilities. The old Bungalow is, to this day, still home to our office facilities and also our boardroom.


In 1990 further developments to Keith Motors on Lyndhurst Road were underway providing two forecourts for customers to view cars on sale. One situated in front of the building and one to the right.

In 1996Keith Motors built the designated Used Car Centre in the heart of it's second forecourt. And to our surprise, in 1998 we had a celebrity visit from Formula 1 Commentator Louise Goodman with her Rally Ford KA!

In 2008 Manor Road Motors relocates to Lyndhurst Road creating synergy across the forecourts for Keith Motors Used Cars.

In 2009 we secured our Ringwood Branch, creating our second Dealership for the motorists of Ringwood, Hampshire and surrounding areas.

In 2013 we built a secondary Used Car Sales office for Manor Road Motors and shortly after, in 2014 Keith Motors acquires MG franchise for a second time after 40 Years! With the new addition, a Brand New showroom is built located towards the back of the site. (now our Keith Motors Select)

In 2016 we purchased our third dealership location in Verwood, Dorset creating the trio we know today.


2019, Our current Keith Motors Sites, Christchurch, Ringwood & Verwood. For the foreseeable future, we look at continuing to develop each of our three dealerships to provide the most up to date New & Used Car Buying, Servicing and Customer Service Experience.

We put the customer at the heart of our business and if there is anything you would like us to improve please do not hesitate to get in touch!

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